Max Siegel (born December 31, 1964) is an American corporate

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

, president, entertainer executive, multicultural activist and attorney. He is the current Chief Executive Officer of

USA Track & Field USA Track & Field (USATF) is the United States national governing body for the sports of track and field, cross country running, road running and racewalking (known as the sport of athletics outside the US). The USATF was known between 1979 and ...

(USATF), the National Governing Body of track and field, long-distance running and race walking in the United States. He is also the owner of

Rev Racing Rev or Rév may refer to: Abbreviations Rev. * Rev., an abbreviation for revolution, as in Revolutions per minute * Rev., an abbreviation for the religious style The Reverend * Rev., the abbreviation for Runtime Revolution, a development environ ...

, a development racing team in

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and hi ...

for female and minority drivers.

Education

Siegel attended the

University of Notre Dame The University of Notre Dame du Lac, known simply as Notre Dame ( ) or ND, is a private Catholic research university in Notre Dame, Indiana, outside the city of South Bend. French priest Edward Sorin founded the school in 1842. The main campu ...

Notre Dame, Indiana Notre Dame is a census-designated place and unincorporated community north of the city of South Bend in St. Joseph County, in the U.S. state of Indiana. It includes the campuses of three colleges: the University of Notre Dame, Saint Mary's Coll ...

where he earned a Bachelor of Arts degree in psychology and a Juris Doctor from the

University of Notre Dame Law School Notre Dame Law School is the professional graduate law school of the University of Notre Dame. Established in 1869, it is the oldest continuously operating Catholic Church, Catholic law school in the United States. ND Law is ranked 22nd among th ...

. Siegel also served adjunct professorships in Sports & Entertainment Law ( Indiana University School of Law-

Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...

) and Law of the Music Business (

Seton Hall University Seton Hall University (SHU) is a private Catholic research university in South Orange, New Jersey. Founded in 1856 by then-Bishop James Roosevelt Bayley and named after his aunt, Saint Elizabeth Ann Seton, Seton Hall is the oldest diocesan un ...

Newark, New Jersey Newark ( , ) is the most populous city in the U.S. state of New Jersey and the seat of Essex County and the second largest city within the New York metropolitan area.USA Track & Field USA Track & Field (USATF) is the United States national governing body for the sports of track and field, cross country running, road running and racewalking (known as the sport of athletics outside the US). The USATF was known between 1979 and ...

on May 1, 2012. Changes to the bottom line have been coupled with new USATF programs, particularly in the youth and elite athlete spaces but inclusive of all USATF constituencies. The result is a new business model for the Olympic family's most historic NGB, with Siegel noted as the "marketing genius" leading USATF. Siegel owns Max Siegel Inc. (“MSI”), a sports, marketing, entertainment, and media holding company. The divisions of Max Siegel Inc. include Revolution Racing, LLC (Rev Racing), a

sanctioned and minority owned race team; and Image Dei Music group, an urban inspiration label joint venture with

Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

. Siegel became the highest-ranking African American executive in NASCAR when he became President of Global Operations at Dale Earnhardt Inc. (“DEI”). Siegel is the owner of

, a development program in the

ARCA Menards Series The ARCA Menards Series is an American stock car series, the premier division of the Automobile Racing Club of America (ARCA). It is considered a minor, semi-professional league of stock car racing, used as a feeder series into the three national ...

and Advance Auto Parts Touring Series that is actively involved in the

Drive for Diversity The Drive for Diversity (D4D) program is a development system instituted by the American auto racing league NASCAR. The program's purpose is to attract minority and female individuals to the sport, primarily as drivers, but also including ownershi ...

program designed to increase minority and female involvement in auto racing. The team was founded in 2009 and has fielded cars for many minority drivers, notably

Daniel Suarez Daniel is a masculine given name and a surname of Hebrew origin. It means "God is my judge"Hanks, Hardcastle and Hodges, ''Oxford Dictionary of First Names'', Oxford University Press, 2nd edition, , p. 68. (cf. Gabriel—"God is my strength"), ...

Darrell Wallace Jr. William Darrell "Bubba" Wallace Jr. (born October 8, 1993) is an American professional stock car racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 23 Toyota Camry for 23XI Racing and part-time in the NASCAR Xfinity ...

and

Kyle Larson Kyle Miyata Larson (born July 31, 1992) is an American professional auto racing driver. He competes full-time in the NASCAR Cup Series, driving the No. 5 Chevrolet Camaro ZL1 for Hendrick Motorsports. Larson is the 2021 NASCAR Cup Series champ ...

. Siegel held dual titles at

Sony BMG Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyout o ...

serving as both Senior Vice President of Zomba Label Group and President of Zomba Gospel. Tommy Boy was an independent record label joint venture with the

Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...

. As President of Tommy Boy Gospel and Sr. Vice President of Tommy Boy Music Group, Siegel was fully responsible for the Gospel division.

Professional associations

Siegel is a member of the

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

National National may refer to: Common uses * Nation or country ** Nationality – a ''national'' is a person who is subject to a nation, regardless of whether the person has full rights as a citizen Places in the United States * National, Maryland, ce ...

Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...

, and New York Bar Associations,

Black Entertainment and Sports Lawyers Association The Black Entertainment and Sports Lawyers Association, usually abbreviated as BESLA, is a professional organization of attorneys along with sports and entertainment executives of color to provide continuing education and other support services to ...

National Academy of Recording Arts and Sciences The Recording Academy (formally the National Academy of Recording Arts and Sciences; abbreviated NARAS) is an American Learned society, learned academy of musicians, producers, recording engineers, and other musical professionals. It is famous f ...

Sigma Pi Phi Sigma Pi Phi (), also known as The Boulé, founded in 1904, is the oldest fraternity for African Americans among those named with Greek letters. The fraternity does not have collegiate chapters and is designed for professionals at mid-career or o ...

and

Kappa Alpha Psi Kappa Alpha Psi Fraternity, Inc. () is a historically African American fraternity. Since the fraternity's founding on January 5, 1911 at Indiana University Bloomington, the fraternity has never restricted membership on the basis of color, creed ...

References

New CEO:U.S. track and field still chasing 30 medalsMax Siegel Named CEO of USA Track & FieldCan Mighty Max save DEI?Max Siegel-Revolution Racing-CHANGING LANES on BETMax Siegel Rejoins Baker & Daniels' Sports & Entertainment PracticeKnow What Makes Them Tick
{{DEFAULTSORT:Siegel, Max Living people American chief executives University of Notre Dame alumni 1964 births